ANALYZING THE COMMUNICATIVE IMPERATIVE IN AWKA URBAN FLOOD RISKS CONTROL

Abstract

The importance of Communication in transmitting information about health and environmental risks cannot be over emphasized. Communication helps human beings to interact and be aware of their environment. This study explored the relevance of flood risks control communicative interventions in Awka Urban. Effective Risk Communication equips people with information on risk events and happenings around them, especially information on flood menace and ecological risk, hence this study sought to explore what was obtainable in Awka Urban. This study was designed as a survey. A sample of 384 respondents was drawn from 10 villages, randomlyselected from Awka Urban. Findings show that residents of Awka urban werenot really exposed to flood risks communication. The study also discovered that, although, flood risks control communicative campaigns in Awka urban were available, the awareness was still very low. The study recommended,increased and sustained aggressive flood risks communicative campaigns in Awka urban, using all available channels of communication. It also recommended that the authorities should enact and strictly enforce necessary environmental laws guiding the erection of structures and clearing of water ways through sanitation in Awka urban