POTENTIAL VICTIMS’ ABILITY TO USE FIRE PREVENTIVE MEASURES: THE COMMUNICATION IMPERATIVE

Allen Nnanwuba Adum, Ogochukwu Charity Ekwenchi, Charles Chukwuemeka Okika, Ogochukwu Onyenekwe

Abstract


This study examined the forms of media content packaged for the dissemination of information on fire hazards among office staff members and their impact on theseworkers’ ability to use the preventive measure (fire extinguisher) during fire outbreaks in the offices. Survey research design was adopted as the research design with the questionnaire as the instrument for data collection. Analyses reveal that the staff are aware of the media messages on fire outbreak and ways to avoid fire outbreak, but considers the medium of use inadequate to influence a positive change of attitude among them. They thus prefer a more enhanced campaign of the messages through interpersonal, group communication and more sensitization campaigns in offices to improve their efficiency in the use of the fire extinguisher

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References


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