Ibekwe, Chinedu, Department of Communication Studies, National Institute of Nigerian Languages, Aba, Abia State, Nigeria

• Vol 2, No 1 (2021): Nnamdi Azikiwe University Journal of Communication and Media Studies - Articles
  INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMERS’ BUYING DECISION OF A BRAND: A STUDY OF GLOBACOM TELECOMMUNICATION NIGERIA LIMITED
  Abstract  PDF

Department of Mass Communication. Nnamdi Azikiwe University Awka.

ISSN:2756-486X (Online)