INFLUENCE OF MASS MEDIA ON AUDIENCE COMPLIANCE WITH FEDERAL GOVERNMENT’S DIRECTIVE ON USE OF FACEMASK: A STUDY OF BOMADI LOCAL GOVERNMENT AREA, DELTA STATE, NIGERIA.
Abstract
In the wake of COVID-19 pandemic in Nigeria, the government gave a directive on the need for citizens to put on the face masks in all public places as a means of curtailing the spread and a condition for easing the lockdown across the county. This paper assessed the awareness of residents of Bomadi Local Government Area of Delta State of mass media messages on Nigerian government’s directive on compulsory use of facemask. The paper aimed at ascertaining the level of awareness and level of compliance with federal government directive on wearing of face mask during covid-19 pandemic in 2020; the extent to which face mask was used; and the challenges encountered by residents of Bomadi LGA in wearing face mask. The study was anchored on Social Cognitive Theory. The study adopted descriptive survey research design and obtained data from primary sources through a well-structured questionnaire. The population of the study comprised all the residents of Bomadi Local Government Area of Delta State and 384 respondents were randomly selected from the eleven communities that made up the study population. Data were analyzed using SPSS version 20.1. Results of analysis revealed that the citizens did not fully comply with government directive on the use of face mask during covid-19 pandemic, although their level of awareness of government directive through media campaign was high. Results also revealed that cloth-mask was the mostly used face mast by the people during the covid-19 pandemic. The study further revealed that difficulty in breading in air, discomfort when talking, face itching/scratches, face rashes and headache were the challenges encountered by the respondents when wearing face mask. Therefore, this paper recommends among others continuous mass media campaigns by the Government on the need for compulsory use of face mask by every citizen, especially residents of Bomadi LGA.
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DOI: http://dx.doi.org/10.47851/naujocommed.v2i2.138
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Department of Mass Communication. Nnamdi Azikiwe University Awka.
ISSN:2756-486X (Online)