INFLUENCE OF ANAMBRA BROADCASTING SERVICE SLOGAN “DOBE ANAMBRA OCHA” ON AWKA RESIDENTS’ ATTITUDE TOWARDS ENVIRONMENTAL SANITATION

Nnaemeka Obidike Francis, Nlekuwa Gloria Chidimma

Abstract


This study entitled Influence of Anambra Broadcasting Service Slogan “Dobe Anambra Ocha” on Awka Residents’ Attitude towards Environmental Sanitation investigatedwhether residents of Awka Metropolishas answered  the clarion call contained in the slogan meant to sensitise them to keep their environment clean at all times. Specific objectives of the study among others are to: assess respondents’ frequency of exposure to ABS slogan “Dobe Anambra Ocha;” ascertain whether the ABS slogan “Dobe Anambra Ocha” is effective in sensitizing the residents about environmental sanitation; find out the respondents’ attitude towards the ABS slogan “Dobe Anambra Ocha;” determine whether the ABS slogan “Dobe Anambra Ocha” has helped residents in maintaining good environmental sanitation. The study was anchored on the Theory of Planned Behaviour (TPB). The survey research design was used in carrying out the study. A sample size of 399 was selected from the population of Awka Metropolis using the Taro Yamani’s sample size determination formula. The questionnaire was the instrument used in collecting data for the study. Data generated from the study were presented in statistical table with frequency and simple percentage used in analyzing the data. Results of the analysis showed among others that: 74.9 percent of the respondents had very good exposure to the ABS slogan “Dobe Anambra Ocha”, 73.6 percent attested  to the effectiveness of the slogan in sensitizing the residents to keep their environment clean at all times, the respondents had a very positive attitude towards the ABS slogan “Dobe Anambra Ocha”. The study recommended among others that: Credible information is required to attract the needed response in a radio health campaign, such as with the ABS slogan “Dobe Anambra Ocha.” Messages aired continually and consistently can reach many or more persons and are capable of changing the attitude of the residents to comply with safety measures as required. It means that programming/slogan is of essence in order to reach the intended target audience with the required and relevant message. ABS should intensify the campaign/slogan to ensure that the remaining audiences who still have negative attitude towards “Dobe Anambra Ocha” heed the message to keep their environment clean.


Keywords


Influence; Dobe Anambra Ocha; Attitude; Environmental sanitation; Awka residents;

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References


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DOI: http://dx.doi.org/10.47851/naujocommed.v2i1.109

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Department of Mass Communication. Nnamdi Azikiwe University Awka.

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