STAKEHOLDERS PERSPECTIVES ON BOOK PUBLISHING AND MARKETING IN NIGERIA

Uche Anthony Ogbonna

Abstract


The book industry is very important in any nation. And there can be no books without publishing. Book publishing therefore involves several stakeholders including writers, printers, academics, computer graphic artists, typesetters, educational institutions, publishers, copyright commission, students, government, financial institutions, lithographers, booksellers and book readers among others. Perhaps that is why White (1946, p. 58) pointed out that an examination of the publishing industry in any country must inevitably concern itself, not merely with the economics of the production and distribution of books, but also with the educational and social implications of their supply and use. The import of publishing is communication. However the industry has been bedeviled by several issues ranging from paucity of infrastructure to inadequate skilled manpower and violations of rights especially copyright. This article therefore identified the history of the publishing industry in Nigeria tracing it to the early colonial days; unveiled the challenges confronting it and the opportunities for growth and development.

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References


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